Why a sustainable invention of reusable washcloths is making netizens uncomfortable

At the start of the pandemic, many people around the world had started hoarding toilet paper; the rolls had quickly started disappearing from supermarket shelves, causing panic and more stockpiling.

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Now, more than two years into the pandemic, a product has gone viral on the market that claims to reduce people’s addiction to toilet paperwhile encouraging them to be more sustainable in their approach to life. This comes at a time when the climate crisis has become a pressing topic.

Netizens, however, are not convinced. They questioned the existence of such a product in the first place. The hullabaloo surrounds a reusable washcloth, which first went viral on video-sharing app TikTok, and is now making people feel uneasy on Twitter.

The reusable toilet cloth, according to the viral TikTok video, works to completely replace toilet paper. First you pull out a piece – like you do with a roll of toilet paper – and fold it in thirds. Then you rinse it off with water before wiping your buttocks. Once done, you fold it inwards (obviously), store it in a damp bag or basket until you can machine wash it.

Then you can relaunch it and use it!

The proceeds from the viral video are from the company Net Zero, on whose website it appears to be sold out. Justifying the use and purpose of reusable toilet cloths, he writes that an estimated “9.8 million trees are cut down every year just to flush them down the toilet.”

“Single-use toilet paper isn’t as clean as you might think. Bleached toilet paper releases toxins into the air and water, which have been shown to be harmful to humans and wildlife.

In the product description, the company writes about the sustainable invention as follows: “These washable and reusable toilet papers provide an economical and environmentally friendly way to get clean without creating waste or spending a mini fortune over time. You don’t have to practice good hygiene at the expense of the planet, this alternative fits any standard toilet paper roll and easily re-rolls to maintain its shape.

He adds that the roll comes in a pack of 24 with “free darling designs”, and each piece measures 4.5 x 12 inches/11.5 x 30 cm. It is priced at $24.99 or INR 1,985.

Netizens had the funniest reaction to the product. “There are feces in this washing machine,” one person tweeted.

Another added: ‘White people would use anything but install a bidet.

“We’re supposed to do this to save the planet, meanwhile Kylie Jenner takes a private jet to get her daily Starbucks…,” one tweet read.

Check out these other interesting reactions:

Would you like to use it?

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