Amazon imposes new “dimension” attributes. A reader forwarded the following notification they received this week:
“As of April 26, 2022, we are providing customers with more dimension information for 255 types of products. After a grace period of at least 30 days, you will need to enter the new dimension attributes when you create or update ASINs.
“Customers use product dimensions to compare products. Accurate dimensions can make your products more visible, which can increase sales and reduce returns.
“We urge you to update your dimension attribute values before they become mandatory. We will remind you at least 15 days in advance.
We found more information on Amazon Seller Central where it lists the affected product types. For example, sellers of a bookend must now provide the following dimension attributes: Depth (front to back); Width (side to side); and Height (base to top). Another example: sellers of a cloth napkin must provide the attributes Length (longest edge) and Width (shortest edge).
We didn’t see this appear on Amazon’s announcement page, and we could only find one post from a seller looking for more information.
The reader who informed EcommerceBytes of the change said he thought the information would be helpful to customers, but said Amazon gave him very little time to comply.
“Additionally,” he added, “many of us use our mobile devices to scan barcodes for the products we sell, and we depend on the AMAZON CATALOG to be up-to-date and accurate because the scans already match the items listed in the Amazon catalog.We are unable to update the Amazon catalog.